Carlsberg reveals its next generation Fibre Bottle, the result of an ongoing innovation project with the Paper Bottle Company (Paboco), Avantium and its partners in the Paper Bottle Community.

In its largest pilot to date, Carlsberg Group has today revealed the trial of its new Fibre Bottle, putting the bio-based and fully recyclable beer bottle into the hands of consumers for the first time. With a continued focus on evolving technology and sustainable practices, the bottle also contains beer brewed with organic and regenerative barley.

Read the full press release here: Newsroom» Carlsberg makes bio-based and fully recyclable bottles available to consumers in its largest ever trial « Carlsberg Group